Dr. Alex Tatem
// LEGAL //

Privacy Policy

Effective date: August 9, 2026  |  Last updated: August 9, 2026

Tatem Media & Medicine, LLC (“Tatem Media,” “we,” “us,” or “our”) operates dralextatem.com and related digital properties (the “Site”). This Privacy Policy explains what personal information we collect, how we use and share it, and the choices and rights you have. This Policy is incorporated into our Terms of Use.

1. Important: This Site Is Not Covered by HIPAA

Dr. Alex Tatem is a licensed physician. This Site is not part of his medical practice. It is operated by Tatem Media & Medicine, LLC, an independent media company, and information you provide through this Site is not protected health information under the Health Insurance Portability and Accountability Act (“HIPAA”).

If you are a patient of Dr. Tatem's clinical practice, your medical records and patient information are held by that practice, governed by that practice's Notice of Privacy Practices, and are entirely separate from this Site. We do not have access to patient records through this Site, and information you submit here does not become part of any medical record.

Please do not send us medical information. Do not describe your symptoms, diagnoses, medications, test results, or treatment history through any form, email, comment, or message on this Site. We cannot provide individualized medical advice, and information you send us does not receive the protections that apply in a clinical setting.

2. Information We Collect

Information you give us.

  • Name and email address when you subscribe to our newsletter or download material
  • Information you submit through contact, consulting, speaking, or surgical training inquiry forms
  • Order and shipping information if you purchase merchandise, including name, email, and shipping address
  • Comments, questions, and other content you submit
  • Any other information you choose to send us

We do not collect payment card numbers. We do not currently process payments directly on the Site — merchandise purchases are not yet enabled. If and when we do, purchases will be processed by a third-party payment processor that handles card data directly, and this Policy will be updated to name that processor.

Information collected automatically. When you visit the Site we and our service providers may collect:

  • IP address and approximate location derived from it
  • Device type, operating system, browser type and version, and screen settings
  • Pages viewed, time spent, links clicked, and the page that referred you
  • Date and time of access
  • Cookie and similar identifiers

Email engagement information. Our email messages contain tracking technology that tells us whether a message was opened, which links were clicked, and general information about the device used. If you prefer not to be tracked this way, you can disable image loading in your email client or unsubscribe.

Information from third parties. We may receive information from analytics providers, our email service provider, and social media platforms where you interact with our content. Platform-provided analytics are typically aggregated and do not identify you individually.

3. Sensitive and Health-Related Information

We do not ask for information about your health, and we ask that you not send it.

You should understand, however, that the subject matter of this Site concerns men's health, hormone therapy, sexual health, and related clinical topics. Your decision to subscribe to our newsletter, download a specific guide, or visit particular pages could allow inferences to be drawn about your health interests or status. Under some state laws, information supporting such inferences is treated as consumer health data.

How we handle this:

  • We do not knowingly collect health condition, diagnosis, treatment, or medication information through the Site
  • We do not sell any information that could reveal or imply your health status
  • Our practices regarding consumer health data are described in our separate Consumer Health Data Privacy Policy, which applies in addition to this Policy

4. How We Use Information

  • Operating, maintaining, and improving the Site
  • Sending the newsletter and other content you requested
  • Responding to your inquiries
  • Fulfilling and shipping merchandise orders and handling related customer service
  • Understanding which content resonates, in aggregate, so we can make better content
  • Measuring the performance of our own content and, where applicable, sponsored content
  • Detecting and preventing fraud, abuse, and security incidents
  • Complying with legal obligations and enforcing our Terms of Use
  • Any other purpose we describe to you at the point of collection

We do not use your information to train artificial intelligence models, and we do not provide your information to third parties for that purpose.

5. Cookies and Tracking Technologies

We use cookies and similar technologies for:

  • Strictly necessary functions, including security and session management
  • Analytics, through Vercel Analytics, to understand traffic patterns and content performance in aggregate

We do not currently run advertising or remarketing pixels (such as a Meta Pixel, TikTok Pixel, or Google Ads tag) on the Site. If that changes, this section will be updated to name the specific tools in use.

Most browsers let you refuse or delete cookies through their settings. Disabling strictly necessary cookies may prevent parts of the Site from working.

Do Not Track and Global Privacy Control. Some browsers transmit a “Do Not Track” signal or a Global Privacy Control (“GPC”) signal. There is no common industry standard for responding to Do Not Track, and the Site does not respond to Do Not Track or GPC signals at this time. You can still exercise the opt-out and other rights described in Section 10 directly, by contacting us as described in Section 11.

6. How We Share Information

We share personal information only as described here.

  • Service providers. Companies that perform functions on our behalf, including website hosting, email delivery, and analytics. They are permitted to use the information only to perform services for us.
  • Advertising and measurement partners. Where applicable, platforms that help us measure and deliver advertising. Depending on configuration, this may constitute “sharing” for cross-context behavioral advertising, or a “sale,” under certain state privacy laws even though no money changes hands for your data. Your opt-out rights are described in Section 10.
  • Legal and safety. When we believe disclosure is required by law or legal process, or reasonably necessary to investigate suspected fraud or unlawful activity, to protect the rights, property, or safety of any person, or to enforce our Terms of Use.
  • Business transfer. In connection with a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred. Any recipient will remain bound by this Policy unless you are given notice and an opportunity to opt out of a new policy.

We do not sell your personal information for money.

We do not share your information with sponsors or brand partners. When we publish sponsored content, the sponsor does not receive our subscriber list or your personal information. Our financial relationships are disclosed at Disclaimers & Disclosures.

7. Third-Party Platforms

Our content appears on YouTube, Instagram, TikTok, X, Facebook, and LinkedIn. When you view or interact with our content on those platforms, that platform's privacy policy governs, not ours. We do not control what those platforms collect. Similarly, links from this Site to third-party websites are governed by those sites' policies.

8. Data Retention

We keep personal information only as long as necessary for the purposes described in this Policy, or as required by law.

  • Newsletter subscriber information: until you unsubscribe. After that, we retain a minimal record marking you as unsubscribed, so we can honor your opt-out and avoid re-contacting you
  • Form submissions and inquiries: generally up to 3 years, or longer if needed to resolve an open matter
  • Order records: as required by tax and accounting law, typically seven years
  • Analytics data: as configured with our analytics provider (Vercel Analytics), consistent with their standard data retention practices

9. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information against loss, misuse, and unauthorized access. No system is completely secure, and we cannot guarantee absolute security. If we experience a breach affecting your personal information, we will notify you and the Indiana Attorney General as required by Indiana's data breach notification law and any other applicable law.

10. Your Privacy Rights

Everyone

Regardless of where you live, you may:

  • Unsubscribe from our emails using the link in any message
  • Ask what information we hold about you and request a copy
  • Ask us to correct inaccurate information
  • Ask us to delete your information
  • Opt out of targeted advertising

To make a request, see Section 11.

Indiana residents

Indiana's Consumer Data Protection Act (Ind. Code art. 24-15) gives Indiana residents the rights to confirm whether we process their personal data and obtain a copy, to correct inaccuracies, to delete personal data, to obtain a portable copy, and to opt out of targeted advertising, the sale of personal data, and certain profiling. We extend these rights to Indiana residents whether or not the Act applies to us by its thresholds.

Appeals. If we deny your request, we will tell you why, and you may appeal by writing to admin@dralextatem.com with “Privacy Appeal” in the subject line, or to the address in Section 12. We will respond within 60 days. If we deny your appeal, you may submit a complaint to the Indiana Attorney General through the Consumer Protection Division at the Office of the Indiana Attorney General.

California residents

Under the California Consumer Privacy Act as amended, you have the rights to know, delete, correct, and obtain a portable copy of your personal information, to opt out of the sale or sharing of personal information and of targeted advertising, to limit the use of sensitive personal information, and not to be discriminated against for exercising these rights. We do not use or disclose sensitive personal information for purposes requiring a right-to-limit notice. You may designate an authorized agent to submit a request on your behalf; we may require verification.

California's “Shine the Light” law (Civ. Code § 1798.83) permits California residents to request information about disclosures to third parties for their direct marketing purposes. Submit such requests as described in Section 11.

Other state privacy laws

Residents of other states with comprehensive privacy laws, including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others, have rights substantially similar to those described above. We honor requests from residents of all U.S. states.

Washington and Nevada consumer health data

Washington and Nevada residents have specific rights regarding consumer health data. See our separate Consumer Health Data Privacy Policy.

EU, UK, and Switzerland

If you are in the European Economic Area, the United Kingdom, or Switzerland, you have rights of access, rectification, erasure, restriction of processing, data portability, and objection to processing, and where we rely on consent, the right to withdraw it at any time without affecting the lawfulness of processing before withdrawal. We rely on your consent for marketing email and on our legitimate interests for Site operation, security, and analytics. We will respond within one month, extendable where permitted. You may lodge a complaint with your local supervisory authority.

The Site is hosted in the United States. If you access it from outside the United States, you are transferring information to the United States, where privacy laws may differ from those in your jurisdiction.

11. How to Exercise Your Rights

Email us at admin@dralextatem.com with “Privacy Request” in the subject line, or write to the address in Section 12. Tell us what right you want to exercise and the state or country where you reside.

We will verify your identity before acting, typically by confirming control of the email address associated with your information. We do not create accounts or collect identity documents for this purpose. We will respond within 45 days and may extend once by an additional 45 days where reasonably necessary, in which case we will notify you within the first 45 days.

We will not discriminate against you for exercising any privacy right.

12. Children

The Site is intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18, and we do not knowingly collect personal information from children under 13 as defined by the Children's Online Privacy Protection Act. If we learn we have collected information from a child under 13, we will delete it. If you believe a child has provided us information, contact us at the address below.

13. Changes to This Policy

We may update this Policy. The “Last updated” date will change, and material changes will be communicated by a notice on the Site or by email to subscribers. Your continued use of the Site after changes take effect constitutes acceptance.

14. Contact

Tatem Media & Medicine, LLC
8520 Allison Pointe Blvd, Ste 223 PMB 916442
Indianapolis, IN 46250-4299

Privacy requests and general inquiries: admin@dralextatem.com